Tuesday 2 June 2015

A SWOT ANALYSIS OF CROSS-RIVER TOURISM AND ADVICE GOVERNMENT ON HOW TO STRENGTHEN THE INDUSTRY

SWOT simply stand for Strength. Weakness. Opportunities. Threat.
The main purpose of using SWOT analysis serve for two purpose. First it expose the capacity of the state to effectively address, its developmental goals by maximizing the revealed strength and opportunities which can be also used to maximize the revealed weakness and threat. Secondly it offers a natural entry point to the process of visioning because of the specific information sets it provide to make such a vision to b realistic.
So the strength of the state is derived from the visionary and committed to political leadership. Government has provide basic facilities required for the establishment of industries such as access road, provision of electricity, water, they also have a large expanse of land which enable the state to fall into 3 vegetational belt of the mangrove swamp the rain forest and the savannah. Also the obudu ranch resort is a feature about the ecology of the state which provide a temperature climate.
The weakness of the state is realize by poverty. The state really relies on agricultural resources for income. Its therefore a monocultural economy. Despite the privatizing ailing state owned industries, the state is still experiencing the dominance of non functional industrial enterprises


The opportunities in the state are great potential for attracting foreign investment, earning foreign exchange and significantly impacting on the lives of our people through wealth creation and employment generation. In recognition of the effort to the present administration to boost tourism, the management of Sheraton hotel abuja has name one of its hall, "obudu ranch grill"


In which it has create job opportunities to many people.
The state still face some threat if which is not handle properly will thwart the development efforts of the present administration. Erosion has also pose a serious threat which affect the marina resort during the raining season because rivers overflow their banks,flooding and disrupting economic activities...


I hereby advice the state government to build a good road access point, Good security service, allow corporate sponsorship for heritage buildings, also improve the city landscape with infrastructure that could help to position as the most important destination in Africa.


posted from Bloggeroid

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